Designed a personalized design for a tote bag modeled after the coffee bar in the cafe, signifying the community aspect of the shop.
The largest club on UC Berkeley's campus, the Cal Ski and Snowboard Club, came to me looking for a design that would both excite and attract new members. These designs would be printed on merchandise for the 2500+ club members. The club was looker for a simple, sleeker design which was in line with CSSC's feisty, and boundary pushing ethos without being too explicit. I made a plethora of designs for the club reflecting the club's fun, gnar-shredding, aesthetic through concise designs which can be printed on various pieces of merchandise.
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Working with Screenprinting company Pepwear, I was sent specific requests and reference images then created custom designs that align with each organization's identity. For each design, I focused on bringing the client's image to fruition, maintaining cohesive branding while delivering visually appealing and unique apparel.
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Reference:
Reference:
A Berkeley-centered design for Pi Beta Phi sorority Parent's Weekend, appealing to visiting family who would be wearing the shirt. Since the theme of the weekend was family visiting, I wanted to create a design centered around post-cards associated with traveling which would appeal to both sorority members and their family.
