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Designed and executed a cohesive digital campaign for Positively Groundfish’s new Catch + Create Accelerator Program, aimed at inspiring potential applicants to apply. Additionally, illustrated and produced lighthearted videos, GIFs, and branded visuals to enhance communications and engagement with applicants and the Positively Groundfish community.

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Designed a visual campaign promoting a campus-wide interactive carillon performance, To The Sun (originally titled "Touch The Sun"), celebrating the Sun and Parker Solar Probe undr the guidance of Prod. Greg Neimeyer.

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I design engaging visuals for Berkeley’s College of Engineering MAS-E Program that align with UC Berkeley’s brand while giving the online MAS-E Program its own identity. My work highlights the program’s flexibility and prestige, using bold visuals and Berkeley’s signature colors to attract professionals seeking career growth.

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A local cafe near UC Berkeley Campus which hosted "Power Hours" where beverages are discounted. This design is specifically marketed towards students with bold, contrasting colors and fonts, immediately calling attention the amazing deal ($3 is seriously a steal) at hand. 

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© 2025 by Faye Held

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